Guaranty Trust Bank, Nigerian financial institution has expanded its Social Banking Services on Facebook to include Account Balance Enquiries. The bank which is reputed for aggressively using social media in engaging its customers has the highest visitors on Facebook among Nigerian banks.
Speaking on the development, SegunAgbaje Chief Executive Officer of Guaranty Trust Bank Plc said the Bank was introducing Account Balance Enquiries on Facebook because it had noticed that customers spend a lot of time and energy daily, trying to ascertain their account balances.
According to Agbaje: ‘the banking requirements of today’s customers necessitates a high degree of flexibility, which is why GTBank is instituting value adding channels that allow people bank 24/7 safely, quickly and conveniently’.
Agbaje also added that the Bank’s Social Banking Service on Facebook, allows customers open GTBank Accounts, perform Account Balance Enquiries, purchase Mobile Phone Airtime, make Money Transfers to any third party in Nigeria that has an active mobile phone and get access to 24/7 realtime Customer Service.
The Bank is one of the few Nigerian Banks in recent years that have recognized online/social channels as an emerging service point that could redefine future banking trends. The Bank has over 1.1 million followers on Facebook; the largest for any African Bank and pioneered Social Banking earlier this year.
The Bank also offers GTBank Mobile Money, a highly secure application that allows customers and non GTBank customers perform transfers and payments from their mobile phones to any mobile phone subscriber within the country.
Giving detailed benefits of its internet banking platform , the bank said its platform supports a wide array of service offerings that include bills payments, own and third party transfers and foreign exchange transfers to any bank account in the world.
The bank also boasted of virile systems network that prevent card fraud, hacking and other security vulnerabilities which it said was sequel to certification by Payment Card Industry standards Council (PCISSC) for its alternative banking channels which it said connotes meeting the operational requirements.
Guaranty Trust Bank plc established in 1990 and has within the last 22 years come to be recognized as one of the innovative and service focused banks in the Nigerian financial market space. The Bank operates from 200 business locations in Nigeria and has banking subsidiaries in Cote D’Ivoire, the Gambia, Ghana, Liberia, Sierra Leone and the United Kingdom.
